Apparently, it is not enough to eat ice cream any more just because you enjoy it. Now ice cream has higher purpose. Well, at least super premiums do.
While checking out Ben and Jerry’s and Häagen-Dazs’ new flavors, I noticed they had linked several of them to social causes. Ben and Jerry’s, for instance, has One Cheesecake Brownie, created “to spread the word about ONE, a grassroots campaign dedicated to fighting extreme poverty and preventable diseases around the globe.” They also have Imagine Whirled Peace, a “whirly mixture of toffee cookies and fudge peace signs” that is meant to “enlighten your belly and soul and make you ask what you can do to promote peace in your lives.”
Häagen-Dazs’ has Vanilla Honey Bee, and they have “given this sweet flavor an even sweeter purpose: funding research to protect disappearing honey bee populations.”
So there you have it. You can indulge yourself and your conscience too…
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